About the President

A little something about our Mercedes.

Ms. Mercedes Alfaro is CEO and founder of First Impression Management, Inc., a company specializing in business etiquette and professional development training.  Ms. Alfaro is a gifted speaker and trainer working with audiences across the United States; her presentations are informative, up-to-date and are recognized for their content, quality, and her unique style that makes the training enjoyable and rewarding. 

Ms. Alfaro works with Fortune 1000 companies, small businesses, government agencies, and Universities helping her  clients achieve their maximum potential by strengthening their professionalism, persuasiveness and professional presence. As a business trainer, Ms. Alfaro has the practical skills and knowledge to help you create a successful professional presence.  Her own professional background includes 20+ years of corporate experience at IBM (including management, project management, customer service and training).  Ms. Alfaro has hands-on experience from her business travel representing IBM in European and Latin American countries. 

In addition to earning a B.S. degree from Delaware State University and graduating with honors, she is a certified Corporate Etiquette and International Protocol Consultant.  Ms. Alfaro is also trained in verbal and non-verbal communication, including Neuro Linguistic Programming (NLP).   

Ms. Alfaro injects her training with real-life applications that have consistently earned her excellent feedback and increasing success with her clients. Ms. Alfaro is a member of the National Speakers Association, has published articles in numerous business publications (to read: www.firstimpressionmanagement.com/Press_page.html) and has appeared as an expert etiquette advisor on various television networks including: ABC, CBS, UPN, FOX and prime TV SHOWTIME.