Category Archives: Professional Image

First impressions can be effective or disastrous, but they are usually lasting—even when we know that we are experiencing them! When we meet others, our general objective is to establish confidence, trust and rapport. This is not always easy. Companies spend millions of dollars each year packaging their products—and so should you with your corporate image! The packaging must say something special about you. You may be the best in your field but if you don't package yourself effectively, you … Continue reading →

If business casual is your dress code, its imperative you strive for a well-coordinated, finished look that has style and says something about your professionalism. For many companies, what was intended for employees as a company perk or as a way to conduct business in a more relaxed environment—has backfired into an occupational hazard. I'm talking about Business Casual or Dress-Down Days. The problem is that too many business professionals look like they are dressed for weekend relaxation rather than … Continue reading →

Most people looking to move up the corporate ladder realize the importance of mastering job-related skills. But what they may not also know is that soft skills—the way they carry themselves, dress, interact with others—can be just as important in determining whether they will or will not be promoted, and may even be creating a negative image without their knowledge.